project
The Times of India Sandal Scented Paper
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About The Project
Konzepta Advertising Pvt. Ltd. collaborated with Kerala Soaps, a heritage brand with over a century of history, to design a unique and memorable newspaper advertisement for the Atham 10 festival. Kerala Soaps, celebrated for its authentic sandalwood products, sought to engage readers in an innovative and sensory experience that would enhance brand connection and bring its core values to life.
client name:
Kerala Soaps (Established 1914)
CATEGORY:
News Paper Advertisment
News Paper
Times of India
location:
Kerala
result
Project Results
Project Highlight:
Sandal-scented ad for The Times of India during the Atham 10 Kerala Festival
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Concept and Execution
The concept for this advertisement was deeply rooted in Kerala Soaps’ legacy of traditional craftsmanship and quality, particularly its iconic sandalwood fragrance. Our team at Konzepta envisioned an ad that would offer an immersive experience, going beyond visual appeal to engage the readers’ sense of smell. This led to the creation of a sandal-scented newspaper ad, a bold and fresh approach that highlighted the brand’s heritage and distinct identity.
Design and Creative Process
Our talented design team meticulously crafted visuals that embodied the authenticity and luxurious appeal of Kerala Soaps. Drawing from the region’s culture and the brand’s legacy, we presented an elegant yet vibrant design, capturing the essence of the brand while resonating with the festive spirit of Atham 10. The infusion of the sandal fragrance added a sensory layer, making the advertisement not only visually engaging but also unforgettable.
Results and Impact
The sandal-scented newspaper ad made a remarkable impact, leaving readers with a lasting impression of Kerala Soaps. The ad resonated strongly with the audience, building brand recall and enhancing customer connection during a culturally significant period. This campaign reinforced Kerala Soaps’ status as a trusted heritage brand and showcased Konzepta Advertising Pvt. Ltd.’s innovative approach to advertising.
Conclusion
This campaign stands as a testament to Konzepta Advertising Pvt. Ltd.’s creative ability to integrate traditional elements with innovative concepts, solidifying our reputation as the best advertising company in Calicut, Kerala. Our partnership with Kerala Soaps has not only strengthened the brand’s presence but also brought a fresh and memorable experience to readers across Kerala.
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Customer Reviews
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“I have been associated with konzepta design for over two years now. They have designed our brouchure, various labels, advertisments boards etc for our company and their designs have been well recieved by our customers. They are quick with their response and look into every design matter in depth.”
“We were impressed by the way Konzept works and the quick way Mr Shahid understands the requirements of the client. We appreciate being presented with options and the way new ideas were generated which we had not thought of. The service was delivered in a professional manner with commitment and focus on the customer expectations. We look forward to further association with Mr Shahid and his team.”
“Working with Konzepta has been really great and also in futures to come..superb creative work, flexibility, delivery on time.. are some of the great things. The Art director always makes sure that works are happening in the right way and go extra mile.”
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