project
Creative marketing ideas for a cake brand
Our agency takes a collaborative approach, working closely with you to understand your business how to grow up, craft personalize marketing competitors’ strategies.
About The Project
Konzepta Advertising Pvt. Ltd. collaborated with Kerala Soaps, a heritage brand with over a century of history, to design a unique and memorable newspaper advertisement for the Atham 10 festival. Kerala Soaps, celebrated for its authentic sandalwood products, sought to engage readers in an innovative and sensory experience that would enhance brand connection and bring its core values to life.
client name:
CAKE VISTA
CATEGORY:
- Branding
- Inaugural Campaign
location:
Calicut, Kerala
result
Project Results
Project Highlight:
Sandal-scented ad for The Times of India during the Atham 10 Kerala Festival
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HOW WE MADE CAKEVISTA THE TALK OF THE TOWN!!!
Growing as a recognized business is quite demanding and slow in this fast-paced world. However, with the right marketing, any business can stand out even in the crowd. In this society where cake shops and bakeries are found around every corner, a new one can be nothing out of the ordinary. People might simply overlook it, dismissing it as unexciting. That is where advertising campaigns become relevant, and here we are, Konzepta Advertising, the best ad agency in Calicut, with one such successful campaign executed as a part of Cakevista’s inauguration.
ABOUT THE BRAND
Cakevista, an extension of the trusted legacy of Zaika Bakes, is a new cake store opened recently in 3 major localities of Calicut. With its premium quality and unique flavors from all around the globe, Cakevista is ready to conquer hearts and establish itself as a go-to destination for custom cakes in the areas.
OBJECTIVE
Though Cakevista was born in the house of Zaika Bakes, a legacy established in 1998, evolving as a new name was challenging. To establish itself as a go-to destination for custom cakes in the area, attracting local customers, and encouraging word-of-mouth marketing were their key objectives. They wanted to create excitement among the local community and convert their emotions into sales.
- Drive traffic
- Increase Online Visibility
- Increase sales
CHALLENGES
Despite its parent company’s popularity, Cakevista was bound to face many obstacles that most of the start-ups have encountered. The main dispute was to ensure that customers saw it as innovative but rooted in quality. Cakevista was also challenged to overcome local competition, create excitement, and draw attention quickly, especially among customers already loyal to Zaika Bakes.
- Distinguishing new brand identity
- Overcoming local competition
- Building brand awareness quickly
OUR APPROACH
To tackle the challenges faced by Cakevista, Konzepta Advertising, the top advertising agency in Calicut, implemented tailored digital marketing, branding, and advertising strategies aimed at building brand awareness and online visibility and increasing customer conversions. For Cakevista, we initiated a multi-channel campaign that created a buzz, both online and offline. From creating eye-catching logos to strategic advertising, we aimed each step to position Cakevista as the top choice for cake lovers.
- Logo design & Brand identity
- Local Advertising & Community Engagement
- Social Media Campaigns
- Print Ads for nearby places
- Launch events
IMPACT WE CREATED
Konzepta Advertising, the best branding agency in Calicut, built measurable outcomes for Cakevista with its comprehensive branding and strategic advertising, transforming business visibility, customer engagement, and sales.
- Enhanced brand recognition
- Increased foot traffic & Online Engagement
- Increase in sales
- Increased community engagement
Our contribution towards Cakevista’s progress extends beyond orders and sales. Konzepta, one of the best advertising companies in Calicut, helped Cakevista transform into a recognizable, beloved brand that builds a genuine bond with the local community. This impactful marketing campaign brought awareness, engagement, and ongoing growth, making Cakevista a go-to-destination for custom cakes and celebrations.
READY TO GET NOTICED? LET’S CREATE A BRAND THAT EVERYONE TALKS ABOUT.
Divi Testimonial Module
Customer Reviews
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“I have been associated with konzepta design for over two years now. They have designed our brouchure, various labels, advertisments boards etc for our company and their designs have been well recieved by our customers. They are quick with their response and look into every design matter in depth.”
“We were impressed by the way Konzept works and the quick way Mr Shahid understands the requirements of the client. We appreciate being presented with options and the way new ideas were generated which we had not thought of. The service was delivered in a professional manner with commitment and focus on the customer expectations. We look forward to further association with Mr Shahid and his team.”
“Working with Konzepta has been really great and also in futures to come..superb creative work, flexibility, delivery on time.. are some of the great things. The Art director always makes sure that works are happening in the right way and go extra mile.”
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